Immersive Experiences

The Westmoreland’s collection comes to life through multi-projection, surround sound, and animated effects. Created by award-winning OLO Creative Farm, these immersive experiences seamlessly blend art and technology to evoke the feeling of stepping inside the paintings. The digital images of the artworks have been enhanced using AI* and other visual effects to enrich the immersive experience. Two installations are planned for 2026.

Steel Valley Visions: An American Legacy

Steel Valley Visions: An American Legacy comprises a traditional exhibition (through Feb. 2, 2027) plus an immersive experience that opens January 21, 2026.

Throughout the Big Steel Era in western Pennsylvania, artists captured a compelling visual record of the industry’s rise and fall: the grit and glory, power and peril, beauty and brutality. This exhibition brings together historical and contemporary works that reflect on the region’s industrial past and its continuing influence.

Steel Valley Visions: An American Legacy and the immersive experience are made possible by generous support from the Hillman Foundation and The Heinz Endowments.

The Steel Valley Visions immersive experience is supported in part by the National Endowment for the Arts.

Group Tours

Bring your group to an immersive experience!

Arrange a visit for groups of 10 or more. (Sensory accommodations can also be made for groups of at least 10.) ,

For more information and to arrange a group visit, please contact Rosemarie Mele, Education Programs Manager, at rmele@thewestmoreland.org, or 724.837.1500 x141. Or click below for more information on Group Tours of the Museum.


Note: As an art museum, we deeply value artists and their work. The talented multimedia designers who created Winter Tales used a variety of digital tools, including some powered by AI technology. Specifically, AI-powered technology was used to scale-up the size of the digitized paintings to fit the physical gallery space. The Museum and designers took great care to maintain the integrity of the original artworks.