Celebrate Winter at The Westmoreland with Festive Events, a New Immersive Experience, and the Museum Shop’s Annual Holiday Mart
GREENSBURG, PA (November 4, 2025) – The Westmoreland Museum of American Art is excited to kick off Winter at The Westmoreland—a schedule of free, fun, and family-friendly events celebrating the winter season—with Winter Wonderland on Friday, November 14. At Winter Wonderland, the Museum’s festive Winter Lights outdoor display commences as well as the brand-new Winter Tales immersive experience inside. On Fridays from November 21 through December 26, the Museum hosts a series of Winter Nights with extended late hours designed for all ages to enjoy. From Thursday, December 4 through Saturday, December 6, the Museum Shop’s annual Holiday Mart returns featuring unique, handcrafted items created by local artisans.
Winter Wonderland
Friday, November 14, 6-9pm
Winter Wonderland celebrates the start of the festive winter season at the Museum. Visitors will enjoy the sparkling outdoor lights display, live performances, and interactive demonstrations. New this year, inside the Museum, guests will experience the Winter Tales immersive installation. The evening also includes offerings from local food vendors available for purchase, specialty drinks at the cash bar, and hands-on art activities for all ages.
Winter Lights
November 14–January 4, nightly from dusk-10pm
Every night, the Museum will be aglow with the beautiful outdoor Winter Lights display. Visitors are encouraged to take advantage of the scenery by capturing memorable family photos and to share these on social media using #WinteratTheWestmoreland.
Winter Tales
November 14–January 18, during Museum hours
Winter Tales transforms the McKenna Gallery into a magical winter scene, immersing visitors in a sensory journey of sight and sound. Created by award-winning OLO Creative Farm, this one-of-a-kind installation brings to life stunning works from The Westmoreland’s collection using multi-projection, surround sound, and delicate animated effects. Visitors will feel as though they have stepped inside the paintings, surrounded by winter landscapes from Greensburg, Pittsburgh, the countryside, and beyond. Featuring works by artists such as William Coventry Wall, Charles W. (Bud) Gibbons, Henry Koerner, and Ron Donoughe, among others, Winter Tales connects these paintings together into a dazzling visual story. Select original winter scenes from the Museum’s collection will be on view nearby, providing an opportunity to experience both the large-scale animated versions and close-up intimate views of the works. To enrich the Winter Tales immersive experience, the digital images of the artworks have been enhanced using AI and other visual effects. Winter Tales is the first of two immersive experiences at The Westmoreland. The second will debut at the end of January 2026 to accompany the exhibition Steel Valley Visions: An American Legacy.
Winter Nights
Fridays from November 21–December 26, 5-8pm
On these Winter Nights Friday evenings, visitors can enjoy the Winter Lights display outside and explore the Museum’s permanent collection, temporary exhibitions, and the Winter Tales immersive experience inside. Each date will include live performances by local musicians and festive art making activities. Additionally, complimentary hot chocolate and sweet treats will be available along with a cash bar with a selection of drinks. For a complete schedule of live music and art activities, please visit the Museum’s website. (Please note on these dates the Museum will open at noon instead of 10am.)
Holiday Mart
Thursday, December 4, 5-8pm
Friday, December 5, 12-8pm
Saturday, December 6, 10am-5pm
Holiday Mart offers a special shopping experience where attendees can browse a wide variety of high-quality handcrafted items from talented local artisans. The event includes live musical entertainment, complimentary hot chocolate and cookies, free gift-wrapping for all purchases, and exciting raffle prizes. All shoppers save 10% on regular price merchandise both in-store and online, and Museum members enjoy an additional 10% off, making it the perfect opportunity to become a member and take advantage of exclusive benefits. Every purchase supports local artisans and the Museum. The first night of Holiday Mart coincides with Luminary Night in downtown Greensburg on Thursday, December 4. For the full line up of participating Holiday Mart vendors, visit the Museum’s website.
Generous support for Winter at The Westmoreland provided by the Westmoreland County Comprehensive Community Investment Fund of The Community Foundation of Westmoreland County and the Robertshaw Charitable Foundation.
Additional support for Winter Wonderland and Winter Nights provided byArt Bridges Foundation’s Access for All program.
Generous support for Winter Tales provided by the Hillman Foundation, the Westmoreland County Comprehensive Community Investment Fund of The Community Foundation of Westmoreland County, and the Robertshaw Charitable Foundation.
The Museum thanks these corporate partners for their ongoing support:
About The Westmoreland Museum of American Art
Western Pennsylvania’s only museum dedicated to American art, The Westmoreland Museum of American Art in Greensburg, Pennsylvania, offers meaningful and engaging cultural experiences that build community and inspire creativity, new ideas, and action through the power of art. The Westmoreland’s extraordinary permanent collection, with its strong focus on the art and artists of Southwestern Pennsylvania, is complemented by an impressive temporary exhibition schedule featuring both nationally traveling exhibitions and those organized by the Museum. Additionally, The Westmoreland presents a full slate of community-oriented events.
General admission to the Museum is free. The Museum’s operating hours are September–May: Wednesday–Sunday, 10am–5pm, (with the exception of Fridays from November 21–December 26, 2025 when hours are 12–8pm); June–August: Wednesday, Thursday, Saturday, and Sunday, 10am–5pm and Friday, 12–7pm. The Museum is closed Monday and Tuesday and on New Year’s Day, Easter, Fourth of July, Thanksgiving, and Christmas Day.
For more information, visit thewestmoreland.org.
CONTACT:
Director of Marketing & Public Relations
Claire Ertl
certl@thewestmoreland.org
724.837.1500 x128
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